🎯 Role Overview

TeraInvoice is a powerful invoicing platform designed for freelancers, photographers, editors, creators, and agencies.

We are looking for a high-caliber content strategist who can design and execute a 90-day content engine across all platforms to support the beta release, early adopters, launch announcements, and growth marketing.

This is a hybrid role combining strategy, writing, and creative direction, without requiring design or heavy video editing.

🧠 Key Responsibilities

1. 90-Day Launch Content Strategy

• Build an actionable 90-day content roadmap for:

  • Facebook

  • X (Twitter)

  • YouTube Shorts

• Define 4–6 strong content pillars:

  • SaaS Features

  • AI Features & Automation

  • Freelancing Tips / Workflow Optimization

  • Brand Story & Founder Narrative

  • Case Studies / Use Scenarios

  • Launch Announcements & Beta Updates

• Plan content based on platform intent (IG Reels vs. LinkedIn thought leadership vs. X micro-posts).

2. Content Creation (Daily Posting System)

Create high-quality, hook-optimized content:

Deliverables include:

• 100–150 bilingual captions (VN + EN)

• 50–80 short-form video scripts (15–45 seconds)

• 80–120 image prompts for designing

• Structured CSV/XLSX content calendar

• Meta-data for each post: platform, category, purpose, CTA

Content styles:

• Launch teasers

• Feature highlights

• Beta updates

• Behind-the-scenes product insights

• AI & automation explanations

• Quick freelance workflow tips

• Emotional brand storytelling

• SaaS differentiators (“why TeraInvoice exists”)

3. Product-Aligned Marketing

You will work directly with the founder to:

• Convert new features into market-ready content

• Translate developer updates into simple brand communication

• Build messaging for:

  • Launching

  • Beta access stages

  • Feature rollouts

  • Early adopter positioning

• Support email micro-copy, onboarding content, and landing page messaging (optional)

4. Publishing & Coordination

• Prepare weekly content batches

• Update content calendar status

• Coordinate with designer / AI asset generation

• Research competitor SaaS content trends

• Ensure brand tone consistency across platforms

5. Light Analytics (Optional)

• Track basic engagement

• Identify high-performing posts

• Recommend content direction adjustments

This role focuses on execution and creative strategy, not complex analytics.

🔍 Requirements

Must-Have

• 2+ years experience in Content Marketing, Social Media, or Digital Copywriting

• Strong Vietnamese writing + solid English writing

• Ability to write:

  • High-impact hooks

  • Short educational posts

  • Story-driven captions

  • Script-style video copy

• Experience writing for:

  • Tech

  • SaaS

  • Freelancers/creators

• Ability to deliver structured content on schedule

• Creativity + speed + strong work ethic

• Familiarity with content calendars (Excel, Google Sheets)

Nice-to-Have

• Experience with Canva

• Familiarity with AI tools (ChatGPT, prompts)

• Understanding of automation or invoicing workflow is a plus

• Ability to propose new content formats

🧩 Personality Fit

We’re looking for someone who is

• Creative but structured

• Fast but high-quality

• Understands product and user psychology

• Self-managed and proactive

• Comfortable collaborating with founders directly

• Able to turn abstract ideas into clear messaging

📦 What You’ll Deliver (Concrete Outputs)

During the 2–3 month contract:

Your deliverables include:

• ✔ 90-day content calendar

• ✔ 100–150 bilingual captions with hooks

• ✔ 50–80 short-form scripts

• ✔ 80–120 image prompts

• ✔ Launch sequence posts (beta → general release)

• ✔ SaaS feature highlight templates

• ✔ “Founder story” + “Why TeraInvoice exists” content

• ✔ Weekly batch content handover

• ✔ Optional: Email launch flow (5 emails)

This ensures your launch has a complete, ready-to-publish content ecosystem.